I think the new Facebook Search project/feature announced yesterday, “Graph Search,” might be Google’s worst nightmare. Facebook has increasingly been the place where millions (perhaps over a billion) people share content back and forth. Additionally, the information we all provide Facebook creates an exciting opportunity to analyze relationships between people, their geography, and their interests. It’s the personalized relationship data that Google dreams of touching but is walled off from.

Although it might be a little creepy and will force many to reconsider their privacy settings, the possibilities from analyzing the relationships between people and being able to understand our friends interests or recommendations is truly powerful stuff and I can’t wait to see where it takes us. Check out Facebook Graph Search here: https://www.facebook.com/about/graphsearch